Creative process

Here is another example of sketching through ideas until you find the one that works best for you and the client. In this case, I started with a couple; and then we decided a person of color, centered and running, would be the perfect dynamic for a heart-healthy focus. I found a palette of colors that I thought would work well for a winter-health topic. This particular piece was part of a series I did for the New York Times- health insert in the magazine called 'Cause to Cure'.